Swiss Design styling to boost your brand

Bill Strohacker - Friday, November 01, 2013

Here at the Strohacker Studio, we love the Swiss design Style.

Also known as the International Style the Swiss Style embodies keen attention to detail, precision, craft skills, a high standard of printing as well as a clear refined and inventive use of lettering and typography. Emerging from the modernist and constructivist ideals, the Swiss Style can be defined as an authentic pursuit for simplicity.

If this is a style that interests you I would recommend taking a look at works by Max Miedinger, Muller-Brockmann and Adrian Frutiger.

Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove. 

- Antoine de Saint-Expery