The power of colour in your business branding

Bill Strohacker - Wednesday, November 19, 2014

Recent research shows that colours encourage our brains to react in an instinctive manor, automatically associating different colours with particular circumstances. As well as influencing our mood, colour has the power to impact our purchasing decisions, with many of the major brands using it to evoke very specific emotions. Colours can be used in your business brand to engage with your target audience, creat brand recognition and stand out from your competitors, with effective branding often being linked to increased sales. 

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