The Stroh App Guide to Marketing Your Business with a Mobile App

Bill Strohacker - Wednesday, March 11, 2015

Did you know…

46% of UK consumers use mobile devices as their primary too for purchase decisions

80% of shoppers said their perception of retailers would improve if they offered mobile loyalty

85% of smartphone users are more comfortable with apps than mobile websites

(Data Sources: Telemetrics, Key Ring App, Dynatrace)

With digital marketing and online interaction higher than ever before, your marketing efforts need to interact with your target audience using the right channels. Apps are a great way to engage your mobile audience.

We’ve put together some tips on how to get the most out of an app to grow your business.

Things to consider before launching your app:

What’s your strategy?  

When launching your app, make sure you understand the market you’re launching into. If someone wants oranges and you give them lemons, your business won’t stand a chance against the competition.

What can you do to resolve this?
Take a look at what your competitors are doing. How does your company compare?

Have you done your research?

Is your app creative and engaging in content?

Who are your target market (s)?

Who are your target customers? What do they do? What do they like/dislike? How do they behave? How will your app appeal to them? How old are they? How do they interact with your business? Where do they live? When are they most active online? Make sure that your app includes all the vital business information, loyalty rewards, relevant content, appealing images, offers, etc to get the response rates you’re looking for

What do you want to achieve?

By looking at your end goal, you can work back to find out how you will achieve it. What needs to be done when?

Hold focus groups, promote your app across a number of channels, do your research.

How will you do it?

Engage

Speak personally

Encourage Downloads

Measure response rates

To hear more about our StrohApp and a no obligation chat - get in touch today!