Why your business brand matters

Bill Strohacker - Friday, April 17, 2015

Many businesses often overlook branding as a vital part of their marketing strategy and the impact it has on their business development.

Whether it's a high-res thumbnail image for your social media business account, a striking business logo or effective brand that engages your target market and sets you apart from your competitors, branding is the difference between getting noticed or being left behind.

Below is a great infographic we found online outlining the importance of branding in the purchase journey. What does your brand look like? Does it appeal to your target audience and clearly communicate your business identity? Does it evoke emotion or familiarity with your target audience? If not, chances are your business is missing out!

Image source: mkg media group

 

If your business could benefit from a brand refresh or new brand identity, contact Bill and his team of talented designers to see how they can make your business brand win you more business...